Search engine optimization (SEO) is where we set out to improve the volume and quality of traffic to a web site from organic search results in Yahoo, Google, Bing etc.
Search engine optimisation is a cross between science and witchcraft!
The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Click on the example to the left to see the click thought rates on search results.
So to get a website listed in these results I will build links, adjust and insert key words on relevant pages to increase keyword densities and adjust the code of the website to see which methods work the best.
But before we do any of the above we spend a lot of time doing research first on things like key word and key phrase research and on other websites that are competing for the same results, before touching a web site.
- Research keyword phrases that lead to targeted traffic
- Build/Rebuild or modify a site so that it is search engine friendly
- Create content that us useful, and informative
- Get other sites to link to the site.
The truth: No SEO expert, or Internet marketer knows for sure what the search engine logarithms are. They are probably one of the most closely guarded secret (like the ingredients to coca-cola. The fact is we all know from experience what works and what google and yahoo etc. look for when they visit a website. Google knows that the secret to their success is the fact that they do show the most relevant search results. so with my help you can be the one to share that relevant content and get closer to the peak of the search results.